24 HOUR FITNESS
+ THE GENOME PROJECT
24 Hour Fitness came to Aline Collective in need of a complete branding package – and in need of it fast! They partnered up with Flow Genome Project to create a cutting edge fitness course, and were preparing to launch on the West Coast. We were honored to be chosen to produce the branding and creative that would match the course – we needed a bold solution, with an edge, that would play nicely with the 24Hour & Genome brands. We hunkered down in the design cave and went to work. And, when we emerged, these were the results..